Technological Challenges in the Investment Industry Context
Throughout history, investments have defined the financial success of people, businesses, and countries. While in the past, the process of investments was only restricted to elites, today the world has changed, becoming open to a large number of people with different financial possibilities. Today, generation Z is demonstrating unprecedented activity in the domain of micro investments (which is something very uncommon for the previous generations). In other words, the world is changing and the investments are becoming available to the masses, providing people with huge possibilities of financial and economic growth. Still, it is difficult to make reasonable investments in the contemporary complex, volatile and unstable world, since numerous factors and issues influence the business environment. People wish to invest rationally, however even though the brain of the human is undeniably powerful, it is impossible (and maybe not necessary?) for people to keep in mind the large array of constantly changing information in it.
So what’s the solution?
We believe that it is necessary to use the power of artificial intelligence and technology to help people with their investments. According to Business Insider, around $4.6 trillion will be managed by AI advisory software in 2022. Moreover, the statistics show that at least 10% of Americans of all age groups have used an online investment tool within the past 12 months. With this idea in mind, we developed the “Daizy” investment insights and automation app.