Technological Challenges in the Banking Industry Context
During the last years, banking services became more digital, personalized and focused on value. The banks should take these factors into account and become more proactive to encourage customers to use the available features more. According to research by Epsilon, 90% of consumers consider that personalization is “very/somewhat” appealing. Moreover, it states that 80% of consumers are more likely to do business with a company that offers personalized experiences. Using behavioral insights and improving the customer journey can help banks to sell their financial services to both existing and new customers better.