Prerequisites for Middleware Implementation
Kredobank operates in a competitive banking market, where banks have to fight hard for new consumers. And if a bank is not a leader, it needs to be intelligent and flexible with its customer base to onboard new customers and reactivate current ones.
KredoBank has a big customer base but not an active one. So the business task KredoBank wanted to take on was to increase the rate of consumer engagement by launching a new solution – a loyalty program that pays new customers a monetary reward and reactivates current customers with the help of welcome bonuses.
Previously, KredoBank needed a flexible platform to automate business logic to launch new products. Classical core banking systems don’t usually provide an opportunity to be flexible in their creation.
That is why the KredoBank main technical task was to make a flexible platform that would quickly launch different customer-engagement experiments.
With the mentioned problem, KredoBank got in touch with us. We proposed to implement the Middleware layer.