Our client’s bank is one of the leaders in a highly competitive financial services market. Banks tussle for the customers, giving them elegant solutions and comfortable services. In 2020 banks’ competition has become fiercer due to the digitization of the world in a pandemic. So it forced our client to look for new channels, acquire new customers, and propose new services for existing customers. Messengers are one such channel.
Therefore, our client initiated the development of a new set of products.
Consequently, it was decided to launch the Message MVP in four messengers – Telegram, Viber, WhatsApp, and Facebook Messenger.
Client’s Message’s primary purposes were to:
- Create Bank’s digital platforms in messenger in order to attract new customers and existing ones via smartphones without the need to download apps.
- Be introduced to and to occupy a new young digital banking target audience. Bank in messengers allows easy entrance and acceptance by generation Z.
- Enable the embedded inclusion of partners programs.